Patients search for symptoms first, doctors second. Be found for both.
Healthcare content is classified as YMYL — Google holds it to the highest standard. That means E-E-A-T compliance isn't optional. Our AI agents audit all 21 phases with specific checks for medical content quality, provider entity presence, and the multi-location complexity that healthcare organizations face.
Free · No credit card · Results in 10 minutes
Medical SEO has the highest bar in Google. Most practices don't clear it.
YMYL means your content is judged more harshly
Health content can impact someone's wellbeing — Google classifies it as "Your Money or Your Life" and applies stricter quality standards. Every condition page, treatment page, and provider bio needs demonstrable medical expertise, clear physician authorship, and proper citations. Generic health content gets filtered.
Check your E-E-A-T compliance →8 providers, 2 have pages — patients can't find the rest
Multi-provider practices often have pages for founding physicians but nothing for newer providers. Each provider is a search entry point. When someone searches "Dr. [Name] [city]" or "[specialty] doctor near me," the practice with individual provider pages and structured data wins.
Audit your provider pages →Patients search symptoms, not your practice name
"Why does my knee hurt when I walk" gets more searches than "orthopedic doctor [city]." Practices that create authoritative symptom and condition content capture patients at the top of the funnel — then guide them to book an appointment. Most practices have zero condition content.
Find your content gaps →AI search is changing patient acquisition — and you're invisible
"What doctor should I see for [symptom]?" is now a ChatGPT and Perplexity query. Google AI Overviews answer health questions directly. Practices with E-E-A-T-compliant content and provider entity presence get recommended. The rest are invisible to this new patient acquisition channel.
Check your AI visibility →Before Agentic Local SEO vs. After for healthcare
GBP with generic category, no provider photos, missing specialties
GBP fully optimized per location with provider photos, specialty attributes, insurance info, weekly posts
5 generic service pages — "We treat knee pain. Call for an appointment."
40+ pages: condition content with physician bylines, treatment guides, symptom checkers with FAQ schema
2 provider pages with a headshot and 3 sentences
Individual provider pages with credentials, specialties, publications, Physician schema, and patient reviews
Invisible on ChatGPT, Perplexity, Google AI Overviews for health queries
Appearing on 3-4 AI platforms when patients ask for doctor recommendations
No schema markup, blocked AI crawlers, no structured data for providers
Full MedicalOrganization + Physician + MedicalCondition schema, all AI crawlers allowed
Premium agency depth. Built for healthcare.
21-Phase Healthcare SEO Audit
E-E-A-T compliance, provider entities, YMYL content quality, AI visibility, multi-location — 300+ checks calibrated for medical.
Dual Scoring Framework
LOCAL-IMPACT + SERP-TRUST = your SEO Health Index. Know exactly where you stand vs competing practices.
Priority-Ranked Action Plan
Every issue ranked by Impact × Feasibility. Quick wins first. 30/90-day and 6-month roadmaps for your practice.
Deployed Client Report Site
A live micro-site with your scores and recommendations you can share with practice leadership or hospital administration.
What a healthcare SEO audit covers
Content Audit
YMYL compliance scoring per page, E-E-A-T signals, physician authorship check
Local SEO & GBP
Per-location GBP, specialty attributes, provider photos, insurance info
Entity Audit
Provider entities in Wikidata, NPI registry, medical directories
AI Visibility
How your practice appears when patients ask AI for doctor recommendations
Topical Authority
Condition and treatment content depth vs competitor practices
Reputation
Review velocity across Google, Healthgrades, Vitals, and ZocDoc
Brand SERP
Provider Knowledge Panels, practice entity presence, name searches
Multi-Location
Per-location content differentiation, centralized vs local GBP management
Plus 13 more phases covering technical SEO, on-page, keywords, speed, backlinks, social, voice search, CRO, accessibility, and penalty checks.
From URL to ranked in four steps.
Submit your practice details
5 minutesWebsite URL, locations, specialties, providers, and top competitors. We identify competitors automatically if needed.
AI agents run the full 21-phase audit
30-60 minutes172 AI agents analyze E-E-A-T compliance, provider entities, YMYL content, GBP, reviews, AI visibility, and technical health — in parallel.
Review your scores and action plan
Same day21 phase reports, dual scoring, priority-ranked issues, and a deployed micro-site you can share with practice leadership.
Execute or let us handle it
OngoingFollow the roadmap yourself, or let us build E-E-A-T compliant content, optimize provider pages, and manage your ongoing SEO.
Multi-specialty practice. 8 providers. 2 locations. Losing patients to urgent care chains.
- Only 2 of 8 providers had individual pages — 6 were listed in a staff directory table
- Zero condition or symptom content — all organic symptom searches went to WebMD
- Service pages had no physician bylines, no credentials, no citations — failed E-E-A-T
- No MedicalOrganization or Physician schema markup anywhere
- AI crawlers blocked — invisible to ChatGPT, Perplexity, and Google AI Overviews
- GBP for second location was unverified and had wrong address
- Individual provider pages with Physician schema, credentials, publications, and patient reviews
- 25 condition/treatment pages with physician bylines, medical citations, and FAQ schema
- Full GBP optimization for both locations — verified, complete, with provider photos
- MedicalOrganization + Physician + MedicalCondition schema across all pages
- AI-citable answer blocks for symptom queries on ChatGPT/Perplexity/AIO
- Review system with provider-specific prompts and HIPAA-compliant response templates
“We were losing patients to urgent care chains that simply showed up higher on Google. After the audit, we built condition pages that now rank for symptoms our patients actually search. The AI visibility check was a category none of us had considered — now we're recommended on ChatGPT.”
— Practice Administrator, Multi-Specialty Group
The keywords that acquire patients. Not vanity traffic.
Urgent & Primary Care
Specialty & Treatment
Symptom & Condition
Three ways to work with us. All built for healthcare.
Healthcare SEO Audit
48-72 hoursFull 21-phase audit with E-E-A-T compliance scoring, provider entity analysis, YMYL content quality checks, and multi-location assessment.
- ✓21 phase reports (PDF)
- ✓LOCAL-IMPACT + SERP-TRUST scores
- ✓E-E-A-T compliance per page
- ✓AI visibility across 5 platforms
- ✓Deployed client micro-site
Medical Website Build
10-14 daysE-E-A-T compliant website with condition pages, provider profiles, and content that meets Google's YMYL standards for medical information.
- ✓Condition + treatment pages
- ✓Provider pages with Physician schema
- ✓MedicalOrganization markup
- ✓AI-citable answer blocks
- ✓HIPAA-aware content strategy
Monthly Authority Building
OngoingOngoing condition content, provider entity building, GBP management, review generation with HIPAA-compliant response templates.
- ✓Monthly health content calendar
- ✓Provider entity building
- ✓HIPAA-compliant review responses
- ✓GBP posts + management
- ✓Monthly ranking + lead reports
Healthcare search is shifting to AI faster than most practices realize.
Patients ask AI about symptoms before calling a doctor
ChatGPT and Perplexity are becoming the first stop for health questions. Practices with E-E-A-T content and provider entity presence get recommended. The window to establish AI visibility is still open.
Google AI Overviews now answer health queries with cited sources
AI Overviews cite practices with physician-authored, well-structured condition content. Generic health pages from practices without E-E-A-T signals don't get cited — WebMD and Mayo Clinic do.
YMYL standards are getting stricter — not looser
Google's quality rater guidelines keep raising the bar for health content. Practices that invest in genuine E-E-A-T signals now will have an increasingly difficult-to-replicate advantage over those that wait.
SEO for other industries
What medical practices ask before they start.
How do you handle HIPAA considerations in SEO?+
We never access or use patient data. Our review response templates are HIPAA-compliant — they acknowledge feedback without confirming a patient relationship. We also audit your existing review responses for HIPAA compliance.
What does E-E-A-T compliance mean for medical content?+
Every health page needs clear physician authorship, medical credentials, proper citations, and content reviewed by a qualified provider. We score each page against Google's YMYL quality guidelines and compare your E-E-A-T signals to top-ranking competitors.
We have 8 providers — do you build pages for all of them?+
Yes. Each provider gets an individual page with Physician schema, credentials, specialties, publications, and patient reviews. Each provider page is a search entry point for name searches and specialty queries.
Can you help with multi-location practices?+
Yes. Each location gets its own GBP optimization and content differentiation. We also handle centralized vs local content strategy so you get unique pages per location rather than city-swap duplicates.
What AI platforms do you check?+
Google AI Overviews, ChatGPT Search, Perplexity AI, Google Gemini, and Bing Copilot. We test whether your practice appears when patients ask for doctor recommendations in your area and specialties.
We're a small practice — is this overkill?+
Small practices often see the biggest impact. Your competitors probably aren't optimized either, so the bar to stand out is lower. Even just provider pages with proper schema and condition content with physician bylines can dramatically improve visibility.
Your next patient is searching for a doctor right now. Will they find you?
Free · 10 minutes · No commitment