Local SEO built for your industry.
A dentist competing for "emergency dentist near me" has completely different SEO challenges than an HVAC company fighting for "AC repair [city]." We don't run a one-size-fits-all audit. The entire approach adapts to your industry.
Dental & DSOs
dentist near me, emergency dentist, dental implants [city]
- Multi-location GBP management across 10-50+ offices
- Competing for high-CPC keywords organically
- Patient review velocity and reputation management
- AI visibility — showing up when patients ask ChatGPT for dentist recommendations
Typical client sees 40-60% increase in local pack visibility within 90 days
Legal & Law Firms
personal injury lawyer [city], DUI attorney near me
- Hyper-competitive local pack with expensive CPC alternatives
- E-E-A-T requirements for YMYL legal content
- Multi-practice area topical authority (family law, criminal, PI)
- Knowledge Panel presence for attorney brand searches
Build topical authority across practice areas with semantic content networks
HVAC & Home Services
AC repair [city], furnace installation near me, emergency plumber
- Seasonal demand spikes requiring content readiness
- Service area pages that rank without thin content penalties
- Dominating the local 3-pack for emergency queries
- Review generation at scale across technicians
Audit identifies service area gaps, Content Engine builds optimized location pages
Real Estate
homes for sale [city], best realtor near me, [neighborhood] real estate
- Competing with Zillow, Redfin, and Realtor.com in organic
- Neighborhood-level content at scale (hyperlocal pages)
- Agent personal branding vs brokerage brand
- IDX integration SEO and indexation issues
Programmatic neighborhood pages with entity-rich content and schema markup
Restaurants & Food
best [cuisine] restaurant [city], food delivery near me
- GBP optimization (menu, photos, hours, attributes)
- Review management across Google, Yelp, TripAdvisor
- Voice search optimization (near-me queries dominate)
- AI visibility — appearing in ChatGPT dining recommendations
GBP optimization + review velocity strategy + voice search content
Medical & Healthcare
urgent care near me, [specialty] doctor [city]
- YMYL compliance and E-E-A-T requirements for health content
- Multi-provider, multi-location complexity
- Patient acquisition through organic search vs paid
- HIPAA considerations in review responses
E-E-A-T-focused content strategy with provider entity building
Franchise & Multi-Location
franchise SEO, multi-location local SEO, franchise marketing
- Content differentiation across 50-500+ locations
- Centralized brand control with local customization
- Bulk GBP management and citation consistency
- Reporting and performance tracking at scale
Bulk audit all locations, identify worst performers, fix them systematically
Automotive & Repair
auto repair near me, oil change [city], mechanic near me
- Trust signals critical for high-ticket services
- Service-specific landing pages (brakes, transmission, tires)
- Competing with national chains (Jiffy Lube, Midas)
- Review quality and photo optimization on GBP
Service-specific pages with schema markup and local entity optimization
The foundation is the same
We customize the strategy, but the underlying system is identical for every industry.
Audit phases tailored to your industry
AI skills across all SEO disciplines
AI platforms checked for visibility
Scoring items in dual frameworks
Different industry?
These are the verticals we see most often, but the audit framework works for any local business. If you're a gym, a salon, a pet groomer, or anything else with a physical location and local customers — we can help. Just tell us what you do.