Zillow can't rank for your neighborhood. You can.
The portals dominate broad searches. But “best realtor in [neighborhood]” and “homes for sale [subdivision]” are where local agents win. Our AI agents audit your entire presence — 21 phases, 300+ checks — and build the hyperlocal content and authority that makes you the expert Google trusts.
Free · No credit card · Results in 10 minutes
Real estate SEO is a different battle. Portals own the top spots.
Zillow, Redfin, and Realtor.com own the broad keywords
You can't outrank the portals for "homes for sale [city]." But they can't compete at the neighborhood level. "Best schools in [subdivision]," "living in [neighborhood]," and "[community] real estate market" are where local agents win. We build the hyperlocal content that owns these queries.
Find your hyperlocal gaps →Your IDX pages aren't indexed
Most IDX solutions create thousands of listing pages that Google can't distinguish from the same listings on every other agent's site. We audit your IDX indexation, identify which pages are actually ranking, and build a strategy that turns your listings into unique, rankable content.
Check your IDX indexation →Agent brand vs. brokerage brand — you're competing with yourself
Your personal brand needs its own SEO strategy, separate from your brokerage. When someone searches your name, they should find a Knowledge Panel, strong reviews, and content that positions you as the local market expert — not just a page on your brokerage's website.
Audit your agent brand →Buyers ask AI for agent recommendations — and you're not there
"Who's the best realtor in [neighborhood]?" is now a question people ask ChatGPT, Perplexity, and Google's AI Overview. These platforms recommend agents with strong review profiles, entity presence, and content authority. We check your visibility across all 5 AI platforms.
Check your AI visibility →Before Agentic Local SEO vs. After for real estate
GBP with generic "Real Estate Agent" category, 2 photos, no posts
GBP fully optimized with specialty attributes, market reports, neighborhood photos, weekly posts
Zero neighborhood pages — all traffic goes to Zillow for hyperlocal queries
15+ neighborhood guides with school data, market stats, lifestyle content, and entity markup
No personal brand presence — name search shows brokerage page on page 2
Knowledge Panel active, strong personal brand SERP with reviews, content, and social profiles
Invisible on ChatGPT, Perplexity, Google AI Overviews for agent recommendations
Recommended on 3-4 AI platforms when buyers ask for realtor recommendations in your area
IDX pages unindexed, no schema markup, no structured data for listings
Optimized IDX indexation, RealEstateAgent + Place schema, neighborhood entity markup
Premium agency depth. Built for real estate.
21-Phase Real Estate SEO Audit
Technical SEO, GBP, AI visibility, IDX indexation, neighborhood content, agent branding — 300+ checks calibrated for real estate.
Dual Scoring Framework
LOCAL-IMPACT (60 items) + SERP-TRUST (50 items) = your SEO Health Index. Know exactly where you stand vs competing agents.
Priority-Ranked Action Plan
Every issue ranked by Impact × Feasibility. Quick wins first. 30/90-day and 6-month roadmaps for your market.
Deployed Client Report Site
Not just a PDF. A live micro-site with your scores, findings, and recommendations you can share with your team or brokerage.
What a real estate SEO audit covers
Local SEO & GBP
Agent GBP, brokerage GBP, market area attributes, neighborhood photos
Content Gaps
Neighborhood guides, market reports, buyer/seller guides — what's missing
Brand SERP
Agent Knowledge Panel, personal brand search results, brokerage vs agent
AI Visibility
How you appear when buyers ask AI for realtor recommendations
Technical SEO
IDX indexation, crawlability, site structure for neighborhood pages
Entity Audit
Agent entity in Wikidata, real estate directories, local associations
Reputation
Review velocity across Google, Zillow, Realtor.com, and Facebook
Topical Authority
Building neighborhood expertise that Google trusts over the portals
Plus 13 more phases covering on-page, keyword gaps, speed, backlinks, social, voice search, CRO, accessibility, and more.
From URL to ranked in four steps.
Submit your details
5 minutesWebsite URL, market area, specialties, and top competitors. If you don't know who's outranking you locally, we research and identify them.
AI agents run the full 21-phase audit
30-60 minutes172 AI agents analyze your site, GBP, reviews, IDX setup, neighborhood content, agent brand, AI visibility, and local signals — in parallel.
Review your scores and action plan
Same day21 phase reports, dual scoring, priority-ranked issues, and a deployed micro-site you can share with your brokerage or team.
Execute or let us handle it
OngoingFollow the roadmap yourself, or let us build your neighborhood pages, optimize your GBP, and manage your ongoing SEO.
Top-producing agent. 15 years experience. Invisible online.
A top producer with excellent client relationships but zero organic visibility. All hyperlocal queries went to Zillow.
- Zero neighborhood or community pages — all hyperlocal queries going to Zillow
- IDX pages had noindex tags blocking 88% of listing content from Google
- GBP had no posts, no market updates, and wrong specialty attributes
- No agent entity presence — name search showed brokerage page on page 2
- No schema markup — missing RealEstateAgent, Place, and FAQ
- All AI platforms returned portal results instead of the agent
- 15 neighborhood guides with school ratings, market stats, lifestyle content, and local data
- IDX strategy with selective indexation and unique content on key listing pages
- Agent entity in Wikidata, real estate directories, and local association listings
- AI-citable neighborhood answer blocks for ChatGPT/Perplexity recommendations
- Monthly market report content with data visualizations and entity markup
- Review system generating 4+ reviews/month across Google, Zillow, and Realtor.com
“I've been the top producer in my office for 10 years, but online I didn't exist. After the audit and neighborhood pages, I'm now the first result for 14 neighborhood searches. Leads that used to go to Zillow are coming directly to me.”
— Top-Producing Agent, Luxury Market
The keywords portals can't own. Your hyperlocal advantage.
Neighborhood & Community
Agent & Service
Market & Lifestyle
Three ways to work with us. All built for real estate.
Real Estate SEO Audit
48-72 hoursFull 21-phase audit covering IDX indexation, neighborhood content gaps, agent branding, AI visibility, and competitive positioning.
- ✓21 phase reports (PDF)
- ✓LOCAL-IMPACT + SERP-TRUST scores
- ✓IDX indexation analysis
- ✓AI visibility across 5 platforms
- ✓Deployed client micro-site
Neighborhood Content Build
10-14 daysHyperlocal neighborhood guides with school data, market statistics, lifestyle content, and entity markup — the content that beats Zillow locally.
- ✓Full keyword + entity research
- ✓15+ neighborhood guides
- ✓RealEstateAgent + Place schema
- ✓AI-citable answer blocks
- ✓Monthly market report templates
Monthly Authority Building
OngoingOngoing market content, GBP management, review generation, and agent entity building. Become the local expert Google and AI platforms recommend.
- ✓Monthly market reports
- ✓GBP posts + photo management
- ✓Review generation system
- ✓Agent entity building
- ✓Monthly ranking + lead reports
Real estate search is changing faster than most agents realize.
Buyers ask AI for agent recommendations before searching Google
ChatGPT and Perplexity are becoming the first stop for buyers researching agents. The window to establish yourself on these platforms is still open — but it's closing.
Google AI Overviews are changing how market info is consumed
AI Overviews pull neighborhood data, market stats, and school information from well-structured local content. Agents who publish this content with proper markup get cited.
Hyperlocal content is the one advantage portals can't replicate
Zillow can scale listing data, but it can't write genuine neighborhood content from someone who actually lives and works there. This is the sustainable advantage — but only if you build it.
SEO for other industries
What real estate agents ask before they start.
Can I actually outrank Zillow and Redfin?+
Not for broad queries like "homes for sale [city]." But for hyperlocal queries — "best neighborhoods in [area]," "[subdivision] real estate," "living in [community]" — a local agent with genuine neighborhood content beats the portals every time.
What about my IDX pages — can those rank?+
Most IDX implementations create duplicate pages that Google ignores. We audit your IDX indexation strategy, identify which listing pages have ranking potential, and build a plan to add unique value that Google will index.
How do you handle agent branding vs. brokerage branding?+
We build your personal brand SEO separately from your brokerage. When someone searches your name, they should see a Knowledge Panel, reviews, and content — not just a brokerage page.
What AI platforms do you check?+
Google AI Overviews, ChatGPT Search, Perplexity AI, Google Gemini, and Bing Copilot. We test whether you appear when buyers ask for realtor recommendations in your area.
How many neighborhood pages do I need?+
Depends on your market. We identify neighborhoods with the highest search volume and lowest competition, then prioritize. Most agents see the biggest ROI from 10-20 well-built guides rather than 50 thin ones.
I'm on a team — does this work for teams?+
Yes. We optimize for both team brand and individual agent brands. Each team member can build their own neighborhood expertise while the team brand handles broader market content.
Your next buyer is searching for an agent in your neighborhood. Will they find you or Zillow?
Free · 10 minutes · No commitment